As companies become successful, brands are often unconsciously sacrificed – compromising their focus, value, and ability to meaningfully connect with consumers. Ironically, their power to fuel growth suffers. We’re brand revitalization experts that apply a unique mix of strategy, rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach uncovers insights that identify and spark untapped market potential. Our highly collaborative approach restores consumer focus and inspires the conviction to act.